
Lang XIAO
Lang XIAO is a cross-cultural communication strategist and art consultant.
Lang achieved her Master degree from the London School of Economics and Political Science in Media and Communication, and previously at Renmin University of China in Journalism & Communication. She got her art education at Sotheby’s Institute of Art, Central Saint Martins and the V&A. She founded ARTouch Consulting in 2013. In the following year, she co-organized British modern artist L.S. Lowry’s first overseas museum solo exhibition at the Art Museum of Nanjing University of the Arts, with 30 works loaned from private collectors and public institution. This exhibition was one of the pioneers in the wave of showing international art in Mainland China.
Thanks to her previous working experiences in business consulting, Lang has been the author of the past 7 editions PwC Global Media and Entertainment Outlook’s 11 segments in Mainland China market, such as e-sports, video games, OTT Video, OOH, consumer books and newspaper and magazines.
She now lives in London, and has worked for Informa Plc and MINI (BMW, China) previously.
Mandarin (native)/English (fluent)/German (C1-Level) lang.xiao@artouchconsulting.com