Who we are

Arts · Culture · Luxury Lifestyle


跨文化公关 | 数字营销 | 战略咨询

ARTouch Consulting is a boutique cross-cultural communication agency as well as strategy & art consultancy, specialising in arts, culture and luxury lifestyle, connecting brands with vibrant audiences, consumers and HNWIs. Founded in London in 2013, we have provided extensive services to eminent clients in the art and cultural scene, including the V&A museum, Damien Hirst, West Bund Museum, Masterpiece Fair, etc. From social media strategy to digital marketing contents, from influencer management to traditional PR and video production, we have helped clients with cultural programming, awareness building, audience analysis and engagement, VIP relations and so on. Apart from clients in the art world, our expertise is also appreciated by clients in lifestyle and luxury business, as such Moussaieff Jewellers, R&F Properties, Bank of China, GUM Moscow etc.

艺触咨询是一家专注中英两国在艺术、文化、高端生活方式领域的跨文化公关、数字营销传播以及战略咨询公司。国际视野与中国语境相结合,通过社交媒体与公共关系等立体服务,灵活且准确传递品牌讯息,营建积极品牌形象。我们的客户及合作伙伴包括英国V&A博物馆、巨匠臻藏艺博会 Masterpiece、达明恩·赫斯特、安永咨询、博伯利、大英博物馆、亨利摩尔基金会、英国王储传统艺术学院、维多利亚与艾尔伯特博物馆、徐蕊设计师工作室、英国皇家艺术学院、南京艺术学院、伦敦艺术大学、安盛艺术保险、克瑞恩·卡尔曼画廊、城市艺术学院、半岛电视台、上海话剧艺术中心、英国文化协会、爱丁堡边缘艺术节、俄罗斯古姆商场、伦敦南岸中心等。

从数字媒体市场策略、社交媒体广告、互联网意见领袖关系、传播策略、内容撰写、社交媒体内容策划及采写、到VIP关系、线下活动、展览策划与执行、媒体关系、媒体推广以及品牌视觉等,艺触咨询为中英两国的领先的博物馆、画廊、艺博会、艺术家、奢侈品等提供专业公关与传播服务。艺触咨询曾成功联合举办了英国现代艺术家 L.S. 洛瑞在中国首展美术馆个展以及在伦敦创办了关注中国当代青年艺术家的展览品牌 CHINA NOW。我们的项目曾被 BBC、BBC 中文网、《金融时报》《英国电讯报》、 ITV、 《北京青年报》《中国日报》《华闻周刊》《欧洲时报》 、Dezeen、 《Vogue时尚与美容》 《艺术新闻中文版》、 Londonist、《芭莎艺术》、Blouin Artinfo等海内外媒体报道。此外,艺触咨询还成功完成多个艺术收藏及推广的咨询项目,其中包括协助国际一流博物馆完成艺术作品收藏。

​Lang XIAO

Lang XIAO is a cross-cultural communication strategist and art consultant.

Lang achieved her Master degree from the London School of Economics and Political Science in Media and Communication, and previously at Renmin University of China in Journalism & Communication. She got her art education at Sotheby’s Institute of Art, Central Saint Martins and the V&A.  She founded ARTouch Consulting in 2013. In the following year, she co-organized British modern artist L.S. Lowry’s first overseas museum solo exhibition at the Art Museum of Nanjing University of the Arts, with 30 works loaned from private collectors and public institution. This exhibition was one of the pioneers in the wave of showing international art in Mainland China.

Thanks to her previous working experiences in business consulting, Lang has been the author of the past 7 editions PwC Global Media and Entertainment Outlook’s  11 segments in Mainland China market, such as e-sports, video games, OTT Video, OOH, consumer books and newspaper and magazines.

She now lives in London, and has worked for Informa Plc and MINI (BMW, China) previously.

Mandarin (native)/English (fluent)/German (C1-Level) lang.xiao@artouchconsulting.com

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