We helped our client V&A Museum to collaborate with Chinese influencer duo Ahalolo to promote Bags: Inside Out exhibition in 2020. With over 3 million social following across YouTube, Weibo, and the Gen-Z favorite, Bilibili, Ahalolo established their unique fashion criticism style and special approach to explore fashion.

Ahalolo made a creative video inside the museum, inspired by different styles of bags. The video hit nearly 600k views and loads of comments within the first 3 days of release.

Such as:

” V&A is one of my favorites in London; V&A is great, wish Tier-3 would end soon that I could go back! ”

“It’s a great choice that V&A collaborated with Ahalolo”

The collaboration successfully brought more Chinese visitors to the exhibition, as well as brand awareness to the client. To watch the full video, please click here.