In August 2020, we brought V&A museum to one of the world’s leading short video platform- Kuaishou, as the very first overseas museum to set up account on Kuaishou. We curated the route and presented in Mandarin to engage and interact with Kuaishou audience, who could’t make the trip on their own due to the pandemic. The initial livestream lasted for 2 hours, showcasing the amazing collection, interior and story of the world’s leading museum, attracting 3.8 million views.

Cross-Collecting, Cross East and West

Panel Discussion |Negotiating the Identity of Contemporary Chinese Art

SVG Interactive WeChat for Damien Hirst

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